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Brand Personality Workbook (Downloadable PDF)

Regular price
$4.99 CAD
Regular price
$9.99 CAD
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$4.99 CAD

Our Brand Personality Cards were designed to breathe as much “human” as possible into your brand. But it isn’t as simple as picking a bunch of nice words from a list of adjectives and calling it a day.

Ready to take it to the next level? By now, you should have a pretty good idea of how your brand’s personality can play out on social media. But how do you live up to those personality traits? What does it mean in practice, so you can endear people to your brand, and leave a more favourable impression?

We’ve made a workbook that covers all of these elements including specific examples for your point of view, your brand’s interests, and more.


A brand personality is different from a human personality.

Humans organically form their personalities as they experience the world around them and grow. Brands, however, aren’t human (sorry!) and require some personality crafting in order to come alive (so to speak).

This workbook will help you breathe as much human as you possibly can into your brand. You'll learn how to:

    • Craft a brand voice that engages your audience on digital platforms
    • Understand the difference between tone, voice, and character
    • Create a “social brand” while staying true to your core brand guidelines
    • Write in this new brand voice (and create guidelines so others – like interns and freelancers – can, too!)